DatomniX - Multi-Channel Attribution Intelligence Platform

Version: 1.0.0 (MVP)
Target: E-commerce & D2C Brands
Last Updated: November 16, 2025

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Executive Summary

DatomniX is a next-generation attribution intelligence platform that solves the #1 problem facing digital marketers today: knowing which marketing channels actually drive revenue.

Unlike platforms that only show you ad platform data (Meta, Google, TikTok), DatomniX tracks every customer touchpoint across:

• ✅ Paid Advertising (Meta, Google, TikTok)


• ✅ Affiliate Networks (AWIN, ShareASale, CJ, Rakuten, Impact, PartnerStack, Refersion)


• ✅ Email Marketing (Klaviyo, Attentive, Mailchimp, SendGrid, Brevo)


• ✅ Influencer & Referral Programs


• ✅ Organic Search & Direct Traffic


• ✅ Custom UTM Campaigns

The Result: True multi-channel attribution that shows exactly how your marketing budget drives sales.

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The Problem We Solve

For Marketers:



• ❌ Wasted ad spend - You're optimizing campaigns based on incomplete data


• ❌ Attribution blind spots - Meta says 100 sales, Google says 80, Klaviyo says 50. Who's right?


• ❌ Over-attribution - Every platform takes credit for the same sale


• ❌ No unified view - You need 10 dashboards to see your marketing performance

For Agencies:



• ❌ Client trust issues - "Why are your numbers different from Meta's?"


• ❌ Time waste - Hours spent manually combining data from multiple platforms


• ❌ No proof of value - Hard to show your multi-channel strategy actually works

For Executives:



• ❌ Bad investment decisions - You don't know which channels deserve more budget


• ❌ Team disagreements - Paid ads team vs. email team vs. affiliates - who gets credit?


• ❌ Investor questions - "What's your actual CAC?" "Which channels scale?"

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Our Solution

1. Universal Tracking Pixel


One JavaScript snippet captures every customer touchpoint:


<script src="https://your-api.railway.app/pixel.js" data-brand-id="your-brand-id"></script>

What It Tracks:


• Ad clicks (Meta, Google, TikTok) with campaign/ad/adset data


• Affiliate clicks (AWIN, ShareASale, CJ, Rakuten, Impact, PartnerStack, Refersion)


• Email opens/clicks (Klaviyo, Attentive, Mailchimp, SendGrid, Brevo)


• Influencer & referral codes


• Organic search keywords


• Direct visits


• Custom UTM parameters


• Device, browser, location

2. Server-Side Tracking Integration


For platforms that support it (Shopify, WooCommerce, Custom), we also capture server-side events for 100% accuracy.

3. Multi-Touch Attribution Models


We calculate credit for each touchpoint using industry-standard models:

• Time Decay (default) - Recent touchpoints get more credit


• Linear - All touchpoints share credit equally


• First Click - First touchpoint gets 100% credit


• Last Click - Last touchpoint gets 100% credit


• Position-Based - 40% first, 40% last, 20% middle

Plus: Source-type multipliers (ads, email, affiliate, organic get weighted differently based on typical impact)

4. Real-Time Attribution Dashboard


See exactly which channels drive revenue:

• Total revenue attributed to each source


• True ROAS (not just ad platform ROAS)


• Customer journey visualization


• Multi-channel conversion paths


• Source comparison & insights

5. Custom Source Management


Add any traffic source:

• Affiliate networks (with commission tracking)


• Email campaigns (with cost tracking)


• Influencer codes


• Referral programs


• Custom UTMs for any channel

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Key Differentiators

| Feature | DatomniX | Meta/Google Ads | Triple Whale | Northbeam |
|---------|----------|-----------------|--------------|-----------|
| Multi-Platform Ads | ✅ Meta, Google, TikTok | ❌ Single platform | ✅ Yes | ✅ Yes |
| Affiliate Tracking | ✅ 7+ networks | ❌ No | ❌ No | ❌ Limited |
| Email Attribution | ✅ 5+ ESPs | ❌ No | ⚠️ Limited | ⚠️ Limited |
| Influencer Tracking | ✅ Built-in | ❌ No | ❌ No | ❌ Manual |
| Custom Sources | ✅ Unlimited | ❌ No | ⚠️ Limited | ⚠️ Limited |
| True Multi-Touch | ✅ 5 models + custom | ❌ Last-click only | ✅ Yes | ✅ Yes |
| White-Label Ready | ✅ Yes (agencies) | ❌ No | ❌ No | ❌ No |
| Pricing | 💰 $297-997/mo | Free (but incomplete) | 💰💰 $129-799/mo | 💰💰💰 $500-5000/mo |

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Technical Architecture

Frontend (Next.js 14 + TypeScript)



• Modern React App Router architecture


• Shadcn UI components (beautiful, accessible)


• Real-time charts with Chart.js & Recharts


• Responsive design (mobile, tablet, desktop)


• Dark mode support

Backend (NestJS + TypeScript)



• RESTful API with Swagger documentation


• PostgreSQL database (Prisma ORM)


• Redis queue for background jobs (BullMQ)


• OAuth 2.0 integration (Meta, Google, TikTok)


• Token encryption (AES-256-GCM)


• Role-based access control (RBAC)

Tracking



• Client-side pixel (vanilla JavaScript, <5KB)


• Server-side webhooks (Shopify, WooCommerce)


• Event deduplication


• Session management


• Cross-device tracking

Infrastructure



• Deployment: Railway (auto-deploy from GitHub)


• Database: PostgreSQL with connection pooling


• CDN: Railway for pixel delivery


• Monitoring: Built-in health checks


• Security: JWT authentication, encrypted credentials

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Core Features (MVP)

✅ Launched

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Attribution & Analytics:



• Multi-channel event tracking


• Customer journey visualization


• 5 attribution models


• Revenue attribution by source


• ROAS calculation


• Conversion funnel analysis

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Integrations:



• Meta Ads (OAuth + API)


• Google Ads (OAuth + API)


• TikTok Ads (OAuth + API)


• 7+ Affiliate networks (automatic detection)


• 5+ Email platforms (automatic detection)


• Custom UTM campaigns

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Dashboard:



• Real-time overview


• Interactive charts


• Event timeline


• Order tracking


• Campaign performance


• Source comparison

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User Management:



• Multi-tenant workspaces


• Team invitations


• Role-based permissions (Owner, Admin, Member)


• Super Admin controls


• Email verification


• Password reset

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Settings:



• Brand configuration


• Custom traffic sources


• UTM mappings


• Integration management


• Team settings


• Email templates (Super Admin)

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Market Opportunity

Total Addressable Market (TAM):



• D2C E-commerce: $450B+ (US), growing 15% YoY


• Marketing Tech Stack Spend: $5,000-50,000/month per brand


• Attribution Software: $100-5,000/month segment

Target Customers:

Primary:


• D2C brands with $1M-50M revenue


• Running ads on 2+ platforms


• Using email + affiliates


• Current spend: $10K-500K/month on marketing


• Pain: Can't figure out what's working

Secondary:


• Marketing agencies managing 10-100 brands


• White-label opportunity


• Recurring revenue per agency: $10K-100K/month

Tertiary:


• Enterprise e-commerce ($50M+)


• Multi-brand conglomerates


• Private equity portfolio companies

Competitive Landscape:

| Competitor | Price | Weakness |
|------------|-------|----------|
| Triple Whale | $129-799/mo | Limited affiliate/email attribution |
| Northbeam | $500-5000/mo | Expensive, complex setup |
| Rockerbox | $2000+/mo | Enterprise only, slow implementation |
| Hyros | $500-2000/mo | Confusing UI, poor support |
| Wicked Reports | $299-999/mo | Outdated interface |

Our Advantage:


• More complete attribution (ads + email + affiliates + influencers)


• Modern, intuitive UI


• Faster setup (< 30 minutes)


• More affordable ($297-997/mo target)


• White-label ready for agencies

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Revenue Model

Pricing Tiers:

Starter: $297/month


• 1 brand


• 100,000 events/month


• All attribution models


• Basic integrations


• Email support

Growth: $497/month


• 3 brands


• 500,000 events/month


• All features


• Priority support


• Custom sources

Scale: $997/month


• 10 brands


• 2,000,000 events/month


• All features


• Dedicated support


• White-label option

Enterprise: Custom


• Unlimited brands


• Unlimited events


• Custom integrations


• SLA support


• On-premise option

Projected Revenue:

Year 1 (MVP):


• 50 customers @ $497/mo avg = $24,850/month = $298K ARR


• Target: 100 customers by end of Year 1 = $49,700/month = $596K ARR

Year 2 (Scale):


• 500 customers @ $597/mo avg = $298,500/month = $3.58M ARR


• + 20 agencies @ $2,000/mo white-label = $40,000/month = $480K ARR


• Total Year 2: $4.06M ARR

Year 3 (Growth):


• 2,000 customers @ $697/mo avg = $1.39M/month = $16.7M ARR


• + 100 agencies @ $3,000/mo white-label = $300K/month = $3.6M ARR


• Total Year 3: $20.3M ARR

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Go-To-Market Strategy

Phase 1: Beta Launch (Month 1-2)



• 10-20 beta customers (free)


• Gather feedback


• Fix bugs


• Create case studies


• Build social proof

Phase 2: Paid Launch (Month 3-6)



• Launch at $297/mo


• Content marketing (blog, YouTube)


• SEO for "attribution software", "marketing analytics"


• Partnerships with Shopify, WooCommerce


• Affiliate program (20% recurring)

Phase 3: Scale (Month 7-12)



• Paid ads (Meta, Google, LinkedIn)


• Webinars & demos


• Agency partnerships


• Conference presence


• PR & media outreach

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Technology Stack

Frontend:



• Next.js 14 (React framework)


• TypeScript (type safety)


• Tailwind CSS (styling)


• Shadcn UI (components)


• Chart.js & Recharts (charts)


• React Grid Layout (dashboard)

Backend:



• NestJS (Node.js framework)


• TypeScript


• Prisma ORM (database)


• PostgreSQL (database)


• Redis + BullMQ (job queue)


• Passport (OAuth)


• JWT (authentication)

Infrastructure:



• Railway (hosting)


• GitHub (version control)


• GitHub Actions (CI/CD)


• npm v11 (package management)

Integrations:



• Meta Ads API


• Google Ads API


• TikTok Ads API


• Shopify (planned)


• WooCommerce (planned)

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Roadmap

Q1 2026 (Post-MVP):



• ✅ Shopify app


• ✅ WooCommerce plugin


• ✅ Automated reports (email)


• ✅ Slack/Discord notifications


• ✅ Data export (CSV, Google Sheets)


• ✅ API webhooks

Q2 2026:



• ✅ Mobile app (iOS/Android)


• ✅ Predictive analytics (ML-powered)


• ✅ Budget optimizer (AI recommendations)


• ✅ Custom dashboard builder


• ✅ White-label branding (agencies)

Q3 2026:



• ✅ Snapchat Ads integration


• ✅ Pinterest Ads integration


• ✅ LinkedIn Ads integration


• ✅ Amazon Attribution


• ✅ TV/Radio attribution

Q4 2026:



• ✅ Advanced ML models


• ✅ Incrementality testing


• ✅ Holdout groups


• ✅ Media mix modeling


• ✅ Enterprise features

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Team & Expertise

Required Expertise:


• Full-stack development (Node.js, React, TypeScript)


• Marketing analytics & attribution modeling


• Ad platform APIs (Meta, Google, TikTok)


• Data engineering (ETL, data pipelines)


• DevOps (Railway, Docker, CI/CD)


• Product design (UI/UX)

Current Status: MVP built, functional, ready for beta testing

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Investment Opportunity

What We're Building:


The most comprehensive, affordable, and easy-to-use attribution platform for D2C brands.

Why Now:



• Privacy changes (iOS 14+, GDPR) broke ad platform attribution


• Multi-channel marketing is the norm (brands run 5-10 channels)


• Data accuracy is now brands' #1 marketing challenge


• Existing solutions are too expensive or incomplete

What We Need:


Seed Round: $500K-1M

• Product development (6 months runway)


• Go-to-market (content, ads, partnerships)


• Team expansion (2-3 engineers, 1 marketer)


• Infrastructure & scaling

Use of Funds:



• 60% Engineering (product development, integrations)


• 25% Marketing (content, ads, partnerships)


• 15% Operations (infrastructure, tools, legal)

Expected Outcomes:



• 100+ paying customers (Year 1)


• $500K ARR by Month 12


• Path to $3M+ ARR by Month 24


• Break-even by Month 18

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Why DatomniX Will Win

1. More Complete Attribution

We track everything (ads, email, affiliates, influencers) - not just ads.

2. Modern Technology

Built with latest tech stack (Next.js 14, NestJS, TypeScript). Fast, reliable, scalable.

3. Better UX

Beautiful, intuitive interface. Marketers can use it without training.

4. Affordable Pricing

$297-997/mo vs. $500-5000/mo for competitors.

5. Fast Setup

< 30 minutes to full attribution (pixel + OAuth integrations).

6. White-Label Ready

Agencies can resell to 100s of clients with their branding.

7. First-Mover Advantage

First platform to natively integrate affiliates + email + ads attribution.

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Contact & Demo

Website: datomnix.com (coming soon)
Demo: Book a demo
Documentation: See API_DOCUMENTATION.md for technical details

For Investors: Contact us for pitch deck, financial projections, and demo access.

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Built with ❤️ for marketers who deserve better data.